Agentforce vs Copilot Studio vs Gemini Enterprise: Agent Platforms

Three vendors, three different units

Enterprise AI agent platforms look like direct competitors, and in capability they largely are. In pricing they are not, because each vendor sells a different unit.

Salesforce Agentforce charges per conversation, per action through Flex Credits, or per user. Microsoft Copilot Studio charges per Copilot Credit, with each feature consuming a published number of credits. Google Gemini Enterprise sells per-seat editions. A comparison that lines up a $2 conversation, a $200 credit pack and a per-seat licence is comparing three different things.

So this guide sets out each vendor's published rates, then works one scenario through the two platforms whose usage pricing we could verify, with every assumption stated.

How we compared

Prices and rates were read from vendor pages and documentation on 15 September 2026 and are linked in each section. The worked example is illustrative arithmetic on published list prices, not a quote, and real costs depend on negotiated contracts and agent design. We did not build agents on these platforms. Where a price was not readable on the vendor's own pages, we do not publish it.

Salesforce Agentforce

Salesforce's pricing page offers several ways to pay:

• Free start: Salesforce Foundations includes Agentforce Builder and Prompt Builder at no cost.
• Per conversation: $2 per conversation.
• Flex Credits: $500 per 100,000 credits. A standard action uses 20 credits, about $0.10, and an Agentforce Voice action uses 30.
• Agentforce User License: $5 per user per month, which requires Flex Credits.
• Add-ons: $125 per user per month for Sales, Service and Field Service, or $150 for Industries add-ons.
• Agentforce 1 Editions: from $550 per user per month, including the add-on and 2.5 million Flex Credits a year per org.

Two details are commonly misstated. Agentforce 1 includes 2.5 million Flex Credits annually, not 1 million, which at 20 credits per standard action covers about 125,000 standard actions a year. And the $5 Agentforce User License is a separate line item that many summaries omit.

Microsoft Copilot Studio

Microsoft's product page sells Copilot Credit packs at $200 a month for 25,000 credits, plus a pay-as-you-go option. Unusually, Microsoft publishes exactly what each feature costs in its billing rates documentation, updated this month:

At pack pricing, one credit costs $0.008.

What Microsoft 365 Copilot covers. The documentation says employee-facing agent usage is included at no charge when the user is licensed for Microsoft 365 Copilot and the agent operates under that user's identity. Customer-facing agents, and usage by unlicensed users, consume credits at standard rates. A support agent on your public website is not covered by your employees' Microsoft 365 Copilot licences.

Google Gemini Enterprise

Google's Gemini Enterprise page describes an app that connects to business data across Microsoft 365, Google Workspace, OneDrive, SharePoint, HubSpot, Jira and other sources. It is sold per seat, in three editions:

• Business: starting at $21 per seat per month, for up to 300 seats with no IT setup. Includes custom agents built in a no-code Workflow Builder, prebuilt Google agents such as Gemini Notebook for enterprise, and 25 GiB of pooled storage and data indexing per seat.
• Standard and Plus: starting at $30 per seat per month, with unlimited seats. Adds higher usage quotas, the ability to bring agents built with Google's Agent Development Kit or from third parties, advanced security controls such as VPC Service Controls and customer-managed encryption keys, data residency options, and up to 75 GiB of pooled storage per seat.
• Pay-as-you-go: a $0 seat fee for organisations with 20 or more seats, billed at standard rates for tokens, memory, compute and storage. Google says this edition is rolling out gradually to a limited group of customers.

Prices are shown as "starting at," so confirm what your organisation would pay with Google. Prices were read from Google's page on 16 September 2026.

Gemini Enterprise's per-seat model suits a different scenario from the one below: equipping employees with agents, rather than running customer-facing agents at volume.

A worked example

Scenario: a customer support agent handles 10,000 conversations a month. Each conversation, in Microsoft's terms, involves 2 classic answers, 3 generative answers and 1 agent action.

Copilot Studio. Each conversation uses (2 x 1) + (3 x 2) + (1 x 5) = 13 credits. Across 10,000 conversations that is 130,000 credits, about $1,040 at the pack rate of $0.008 per credit, or $1,200 if bought as six whole packs of 25,000. Because the agent is customer-facing, Microsoft 365 Copilot licences do not offset this.

Agentforce, per conversation. 10,000 conversations at $2 each is $20,000.

Agentforce, Flex Credits. Salesforce's "action" is not the same unit as Microsoft's "answer," so this requires an assumption. If each conversation triggers 4 standard actions, that is 80 credits, about $0.40, or $4,000 for the month. At 10 actions per conversation, it is $10,000.

What this shows is not that one vendor is cheaper. It shows that pricing model choice inside Salesforce moves the bill by up to five times, and that Microsoft's per-feature pricing rewards agents designed to use classic answers where they suffice. Your own conversation design will produce different numbers.

What happens when you run out?

Microsoft's billing documentation includes a rule that belongs in every procurement review. When a tenant's consumption exceeds its prepaid capacity, Microsoft allows some overage, but once consumption reaches 125 percent of prepaid capacity, custom agents are disabled. Conversations in progress finish; after that, users see a message that the agent is unavailable.

The fix is operational: allocate capacity across environments, buy more credits, or link a pay-as-you-go Azure billing plan, which the documentation says avoids enforcement. Administrators can also set monthly consumption limits per agent. For a customer-facing agent, discovering this limit during a traffic spike would be expensive.

Which should you choose?

If your customer data and service operations already run on Salesforce: Agentforce, and model both per-conversation and Flex Credit pricing before signing, because the difference is large.

If you run on Microsoft 365 and your agents are mainly employee-facing: Copilot Studio, where licensed users' agent use is included. For customer-facing agents, budget credits and configure pay-as-you-go to avoid the 125 percent cut-off.

If your organisation works in Google Workspace and wants agents for employees across many data sources: Gemini Enterprise, with Business at $21 per seat for teams of up to 300 and Standard or Plus from $30 when you need your own ADK-built agents or advanced security controls.

If you want to build agents outside a vendor suite: open frameworks give more control, as our agent frameworks comparison covers, and our agent sandboxes guide covers running agent-generated code safely.

For voice-first customer agents specifically, see our AI voice agent platforms guide. For the underlying concept, our agentic AI guide explains what these platforms are automating.

Conclusion

Salesforce, Microsoft and Google all sell capable agent platforms, and none of them can be compared on a single price. Agentforce's cost depends heavily on which of its pricing models you choose. Copilot Studio's depends on agent design and on whether users hold Microsoft 365 Copilot licences, with a hard stop at 125 percent of prepaid capacity. Gemini Enterprise is a per-seat product, starting at $21 on Business and $30 on Standard and Plus, built for equipping employees rather than metering customer conversations.

Model your own conversations against each vendor's published units before you compare quotes. The platform that fits your existing data will usually matter more than a list-price difference.

This comparison is an editorial synthesis of Salesforce, Microsoft and Google pricing pages and product documentation read on 15 September 2026 and linked inline. The worked example is illustrative arithmetic on published list prices under stated assumptions, not a quote. We did not build agents on these platforms or receive briefings from these vendors. Gemini Enterprise edition prices were read from Google's product page on 16 September 2026 and are shown as starting prices. Enterprise pricing is often negotiated; verify with each vendor.