Best AI Search Visibility Tools in 2026

Updated 29 September 2026: SE Visible added at position 3 after the vendor approached us, priced from its own site and ranked on the same evidence as the rest. Nothing was removed and no other entry changed.

Updated 15 September 2026: Vercite added at position 2, verified against its own pricing page the same way as the rest. Peec AI’s entry has been expanded now that its tier structure is verifiable, including the three-model cap on every self-serve tier. No entry was removed.

What these tools do, and what they do not

Generative engine optimisation, usually shortened to GEO, is the practice of trying to influence whether AI assistants mention your brand when someone asks a question in your category. The tools in this article do not do that. They measure it.

The mechanism is consistent across all of them. You supply a set of prompts — the questions a buyer in your market would actually type. The tool runs those prompts against a set of answer engines on a schedule, records whether your brand appears, in what position, alongside which competitors, and which sources the engine cited. Over weeks, that produces a trend line.

That distinction between measuring and improving is worth holding onto while you read pricing pages, because the marketing in this category blurs it consistently. A subscription tells you that Perplexity recommends three competitors and not you. Changing that requires earning citations on the sources Perplexity already trusts, which is editorial and PR work that no dashboard performs.

How we compared, and why it took so long

We read pricing from each vendor's own page on 6 September 2026. That sounds unremarkable. It turned out to be the entire story.

Three of the four tools we originally set out to cover are priced differently on their own sites than in the comparison articles currently ranking for this topic. The fourth we could not price at all. We have flagged every discrepancy rather than quietly publishing the number we found, because the pattern itself is the most useful finding for anyone evaluating this category: assume any GEO pricing you read elsewhere, including a figure from three months ago, is stale.

We have not run trials of these products or compared the accuracy of their tracking. This is a pricing, coverage and positioning comparison built from published sources.

Vercite was added on 15 September 2026 after the vendor approached us, and was held to the same test: every figure in its entry was read from its own pricing page and structured data, and four claims made to us — a Microsoft Copilot add-on, a white-labelled agency tier, a consulting retainer, and purchasable prompt add-ons — appear nowhere on its site and are therefore not reported here.

SE Visible was added on 29 September 2026 on the same basis, with every figure read from its own site and re-checked on the day of publication. A claim made to us that it is among the top-rated platforms on G2 is not repeated here, because G2 blocks automated access and we could not verify it.

The verified pricing table

Every figure above was read from the vendor’s own pricing page, linked once from each tool’s heading below: Otterly, Profound and Scrunch on 6 September 2026, Vercite and Peec on 13 September 2026, SE Visible on 29 September 2026, Wellows on 14 October 2026, with Wellows and SE Visible both re-read on 15 October 2026. Vercite’s prices exclude VAT; the others state nothing further.

1. Otterly — Best for a first baseline

Best for: finding out whether you appear in AI answers at all, without a procurement conversation.

Otterly is the only tool here priced like a normal SaaS product rather than an enterprise commitment. Its Lite plan is $29 per month, or $25 billed annually, and tracks 15 prompts daily across four engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot.

• Standard: $189/month, or $160 billed annually, for 100 prompts, adding API and MCP access.
• Premium: $489/month, or $422 billed annually, for 400 prompts.
• Enterprise: custom, starting above $1,000/month.
• Add-ons: Claude, Google AI Mode and Gemini are paid additions rather than included at any self-serve tier.

Limitations: 15 prompts is genuinely small, and the jump from Lite to Standard is a 6.5x price increase for 6.7x the prompts, so there is no volume discount in the middle of the range. The four included engines are the four you would guess; the ones increasingly worth tracking, Claude and Google AI Mode, cost extra. Most published comparisons quote only Otterly's annual prices without labelling them as annual, which makes it look cheaper than the month-to-month reality.

2. Wellows — Best for five-engine coverage at the lowest price

Best for: brands that need to know why an AI engine cites them or leaves them out, and agencies carrying more client projects than a brand-count ladder allows.

Wellows meters differently from everything else here. Rather than a prompt cap fixed to your tier, you buy a monthly balance of AI answers, where one answer is one prompt, on one engine, on one day. You spend that balance however you like — more prompts across fewer engines, or the same set checked weekly instead of daily. Prompts, projects and seats are uncapped; the balance is the only limit.

• Basic: $29/month, 1,800 answers — about 12 prompts on all five engines, daily.
• Standard: $97/month, 6,500 answers — about 43 prompts on five engines, daily.
• Growth: $249/month, 18,000 answers — about 120 prompts on five engines, daily. Adds white-label client dashboards and per-project reporting.
• Scale: $497/month, 36,000 answers — about 240 prompts on five engines, daily. Adds performance history and exports.
• Same on every tier: Google Search Console and WordPress integrations, unlimited projects and seats, citation and sentiment tracking, and the content and outreach work.
• Engines: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, on every tier.
• Billing: a 7-day free trial on every plan. Unused answers do not roll over.

Two things here are genuinely unusual. Five engines at $29 is the cheapest five-engine entry in this comparison by a distance — Otterly's $29 covers four and sells Gemini and Google AI Mode as paid add-ons. And projects are not a line item: every other vendor in this table ladders how many brands you may watch. Wellows charges for questions asked rather than brands watched, and it is the only tool here that does it.

Wellows also counts citations two ways. An explicit citation is an answer that names the brand. An implicit citation is the brand's domain appearing in a page the engine cites, without the brand being named. Sentiment is traced back to the page the model read, so a bad description arrives with its source.

Limitations: the balance model cuts both ways. Spend it early and collection pauses until your billing date — nothing is lost and no project closes, but nothing new is collected either. Upgrading mid-cycle tops the balance up immediately. The five engines are the same five SE Visible covers, so there is no Claude, Copilot or Meta tracking at any price. And the value inverts above the entry tier. SE Visible's $99 plan tracks 200 prompts daily across those same five engines; Wellows Growth at $249 tracks roughly 120. The catch is projects: SE Visible's $99 plan holds three projects, five cost $189 and ten cost $355, while Wellows has no project cap on any tier.

3. Vercite — Best for trading check frequency against cost

Best for: teams that want multi-engine coverage without an enterprise price, and can accept a reading every other day instead of every day.

Vercite is the only tool in this comparison that prices by how often it checks. Every self-serve plan is sold at two cadences — daily, or three times a week — and the slower one takes roughly a third off the bill. That is a more useful lever than it sounds, because AI visibility for most brands does not move fast enough for daily sampling to show you anything a Monday, Wednesday, Friday reading would miss.

• Starter: $59/month daily, or $39/month at three times a week. 30 prompts, 3 competitors, 1 brand, 1 seat, and two engines — ChatGPT and Google AI Overview.
• Professional: $109/month daily, or $89/month at three times a week. 70 prompts, 50 competitors, 5 brands, 3 seats, and five engines — ChatGPT, Perplexity, Gemini, Google AI Overview and Google AI Mode.
• Agency: custom, arranged through sales, and described on the pricing page only as more brands, competitors and prompts or a tailored setup.
• Billing: 12% off yearly, a 7-day free trial, and a demo of five full analysis runs with no card, capped at 1 brand, 1 competitor, 2 tags and 10 queries.
• Beyond rank tracking: a citation discovery view reporting which domains AI engines cite most often in your category — closer to actionable than pure position monitoring, since it tells you where to go earn a mention.

On published numbers this is the strongest value in the comparison. Professional covers five engines at $109, or $89 if three readings a week will do, against Profound's $399 for three. Vercite also names Nordnet and Hemnet among its customers, which is more corporate evidence than most tools at this price display.

Limitations: prices exclude VAT, stated in small print on the pricing page and material if you are in the EU or UK comparing against US-listed rivals. Starter's two engines make Professional the real entry point the moment Perplexity or Gemini matter, so treat $89 rather than $39 as the practical floor. Prompt allowances of 30 and 70 are the smallest here. There is no Claude or Meta tracking. And the Agency tier carries no published figure, so this comparison genuinely stops at two tiers.

4. SE Visible — Best for full engine coverage at the tier you start on

Best for: agencies and in-house brand or search teams that need the same five engines tracked daily whatever the plan, across several brands or clients.

SE Visible is a standalone AI brand-visibility product built by the team behind the SE Ranking SEO platform, and sold on its own site. Engine coverage does not change with the plan. Basic, Core and Plus all track the same five engines — ChatGPT, Gemini, Google AI Mode, AI Overviews and Perplexity — and none is sold as an add-on or held back for a higher tier. The platform reports a visibility score, share of voice and average position in AI answers, refreshed daily.

• Basic: $99/month, or $79 billed annually, for 200 prompts, roughly 30,000 AI answers analysed a month, and 3 projects.
• Core: $189/month, or $151 annually, for 450 prompts, roughly 67,500 answers, and 5 projects.
• Plus: $355/month, or $284 annually, for 1,000 prompts, roughly 150,000 answers, and 10 projects.
• Custom: arranged through sales for volumes beyond Plus.
• Billing: 20% off annual plans, with a 10-day free trial. An API covers everything in the interface except user and subscription management.
• Seats: unlimited users on every tier, which only Peec matches here.

A sources view breaks cited domains and URLs down by category — media, blogs and forums — and tracks how often each source is cited by each engine, which is closer to actionable than position monitoring alone, because it tells you where to go and earn a mention. Set against Profound below, the contrast is the sharpest in this comparison: the same $99 buys 50 prompts on one engine there and 200 prompts on five here.

Limitations: there is no Claude or Meta coverage, and Claude is listed as coming soon. It is an AI-visibility product only — rank tracking, keyword research, content tools and site audits live in SE Ranking, not here. The company told us it reports a net sentiment score from minus 100 to plus 100 on brand mentions; we could not find that on its site, where the feature menu still lists AI brand sentiment tracking, query fan-out analysis and local visibility as coming soon, so treat sentiment as partly shipped. Prices appear only in a block on the product homepage, with no dedicated pricing page to link, and tracking covers seven countries and five languages. And check what you already pay SE Ranking: its AI Search add-on covers the same 200 prompts for $89 a month, $10 below the standalone product.

5. Profound — Best for enterprise reporting, at a price

Best for: organisations that need answer-engine visibility in a format a marketing executive will read.

Profound is positioned as the enterprise option in this category and prices accordingly. Its Starter plan is $99 per month billed yearly for 50 tracked prompts — and monitors ChatGPT only. Growth is $399 per month billed yearly for 100 prompts across three answer engines. Enterprise is custom.

• Starter: $99/month billed yearly, 50 prompts, ChatGPT only.
• Growth: $399/month billed yearly, 100 prompts, three answer engines. Marked as the popular tier.
• Enterprise: custom pricing and prompt limits.
• Trials: Profound offers demos rather than a free trial, so evaluation requires a sales conversation.

Limitations: the single-engine Starter tier is the thing to notice. At $99 a month you are tracking one assistant, while Otterly tracks four for $29. Unless ChatGPT is genuinely the only engine that matters to your business, Starter is poor value and the real entry point is Growth at $399. The absence of a self-serve trial also means you cannot evaluate the product without committing to a plan or a sales process.

A correction worth stating plainly: Profound is very widely reported at $82.50 for Starter and $332.50 for Growth. Those figures appear across multiple comparison articles and do not match Profound's current pricing page, which shows $99 and $399. If you have a budget built on the older numbers, it is roughly 20% short.

6. Scrunch — Best for breadth of engine coverage

Best for: teams that need Claude and Meta tracked alongside the obvious four, and have the budget for it.

Scrunch starts higher than the others and delivers materially more at that tier. Starter is $250 per month billed annually, or $300 month to month, and includes 350 custom prompts plus 1,000 industry prompts. Growth is $417 per month billed annually, or $500 month to month, with 700 custom prompts and 2,500 industry prompts.

• Platform coverage: six platforms — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta.
• Starter: $250/month annual, 350 custom + 1,000 industry prompts.
• Growth: $417/month annual, 700 custom + 2,500 industry prompts.
• Enterprise: custom limits.

The industry-prompt library is a genuine structural difference rather than a marketing distinction. Custom prompts are the questions you write; industry prompts are a prebuilt set for your category. Whether the second kind is useful depends entirely on how well the library matches your niche, which you should check in a demo rather than assume.

Limitations: $250 a month is a real commitment for a category this young, and there is no cheap tier to test with. The prompt counts also cannot be compared directly against Otterly's or Profound's single numbers, since the split between custom and industry prompts is unique to Scrunch.

Another widely repeated error: Scrunch is commonly described as $250 per month for 125 prompts across four engines. Its own pricing page shows 350 custom prompts, 1,000 industry prompts, and six platforms at that price. Every element of the repeated description understates the current plan.

7. Peec AI — Best for large prompt volumes, if three engines are enough

Best for: teams that want to track hundreds of prompts across a handful of projects, and genuinely do not need more than three answer engines.

Peec appears in essentially every comparison of this category, usually positioned as the mid-market analytics option with the best depth-to-price ratio. Its tier structure is published plainly on its own pricing page and we have verified it. Its prices are not, and that gap is the thing to understand before you shortlist it.

What Peec's own page states, read 13 September 2026:

• Starter: 50 prompts, choose 3 models, unlimited users, daily tracking, 1 project.
• Pro: 150 prompts, choose 3 models, unlimited users, daily tracking, 2 projects.
• Advanced: 350 prompts, choose 3 models, unlimited users, daily tracking, 5 projects, plus multi-country tracking and a Looker Studio integration.
• Enterprise: custom, billed annually. Everything in Advanced plus fully customisable prompt tracking, a choice from all models with up to 13 LLMs tracked, daily or weekly frequency, unlimited projects, custom prompt setup, API access and single sign-on.
• Scale claim: the page states it is trusted by 3,000-plus brands and agencies, and it markets separately to GEO agencies tracking multiple brands.

The finding that matters, and almost nobody reports it: every self-serve tier caps at three models. Not three by default with more available — three, at Starter, at Pro and at Advanced alike. Paying more buys prompts and projects, never engines. Only Enterprise, which carries no published price, unlocks the full set of up to thirteen. Set against Vercite's five engines at $109 or Scrunch's six at $250, that is a hard ceiling sitting in the middle of the market.

Unlimited users on every tier is the genuine upside, and it is unusual here. Otterly, Profound and Vercite all meter seats; Peec does not.

Limitations: we still could not read a single price from Peec's own page, which renders them client-side. Third-party sources cluster around €85, €205 and €425 monthly for the three self-serve tiers, with annual rates near €70, €180 and €360, and one widely cited comparison instead says €89 and €199. We are not publishing a figure we could not read at source, though the third-party numbers are more credible than when we last looked, because the prompt counts they quote — 50, 150 and 350 — now match what Peec publishes. Sources claiming a 25-prompt Starter tier are simply wrong. Reports of paid engine add-ons at roughly $35 to $165 a month remain unverified. Get the price from Peec directly.

Which should you choose?

If you have never measured this before: Otterly at $29. Fifteen prompts across four engines is enough to answer the only question that matters at the start — do we appear at all — and the cost of finding out is less than a team lunch. Expand later once you know whether there is a problem.

If you want all five engines for as little as possible: Wellows Basic at $29, which is the only plan here running five engines at that price, and the only one that does not charge per brand tracked. Twelve prompts a day is a small set, so treat it as a baseline rather than a programme, and check SE Visible before stepping up — at $99 it tracks 200 prompts daily on the same five.

If you want multi-engine coverage on a small budget: Vercite Professional at $89 a month for five engines, accepting three readings a week rather than daily. On published numbers nothing else here is close on engines-per-dollar, and daily sampling is a luxury for most brands rather than a requirement. Remember to add VAT if you are billed in the EU or UK.

If ChatGPT is genuinely your only relevant engine: Profound Starter, though check that assumption first. For most B2B categories Perplexity and Google AI Overviews carry meaningful volume, and single-engine tracking will hide movement in both.

If you need Claude or Meta coverage: Scrunch, which is the only tool here that includes six platforms at its entry tier. That breadth is the reason for the price gap, and it is a defensible reason.

If you are an agency managing several brands: Scrunch's tiers are structured around brand workspaces and seats in a way the others are not, which is worth a demo.

If you want every engine tracked from the plan you start on: SE Visible Basic at $99 for 200 prompts across five engines, with the same five on every tier and 450 prompts at $189. Nothing else here publishes a figure at that volume, and the nearest alternatives are Scrunch at $250 or an unpriced Peec tier. If you already subscribe to SE Ranking, price its $89 AI Search add-on first.

If unlimited users matter as much as volume: Peec Advanced at 350 prompts and five projects, where unlimited users on every tier is genuinely uncommon. Confirm the price with Peec directly, and confirm that three engines is enough, because no amount of money moves that ceiling below Enterprise.

If you are choosing on price alone: re-read the engine coverage column first. The two cheapest entry plans here are both $29 and cover four engines and five respectively, while the second-most-expensive entry tier covers one. Price and coverage are close to uncorrelated at the bottom of this market.

Is this category worth paying for yet?

A fair question, and the honest answer is that it depends on how much of your pipeline starts with a question typed into an assistant rather than a search box.

If the answer is "we genuinely do not know," a $29 monthly subscription for three months is a cheap way to find out, and considerably cheaper than a GEO agency retainer bought on the same uncertainty. If the answer is "a lot," then the more expensive tools start justifying themselves on engine coverage rather than on features.

What none of these tools will do is fix the underlying problem. AI assistants cite sources they already trust, which means visibility in AI answers is downstream of the same editorial credibility that has always driven search. Our comparison of AI search engines covers how differently each engine sources its answers, which is worth understanding before you pay anyone to track them. If you are evaluating where to be listed in the first place, our guide to AI tool directories covers that adjacent question, including our own disclosure about operating in that space.

Conclusion

This is a young category with unstable pricing and a comparison ecosystem that has largely stopped checking its own numbers. Of the seven tools here, three are misreported in widely circulated articles, one publishes its whole tier structure but no readable price, and the newest we priced from scratch.

On the figures we verified: Otterly is the accessible entry point at $29 a month for four engines, Vercite is the value pick at $89 for five if you can live with three readings a week instead of daily, Scrunch is the coverage leader at $250 for six, SE Visible carries the largest published prompt allowance at $99 for 200 across five engines, and Profound's $99 tier is the weakest value in the set because it tracks a single assistant at the same price. Peec has the largest self-serve prompt allowance and the only unlimited-user pricing here, but caps every one of those tiers at three engines and still publishes no price we can read.

Buy on engine coverage rather than headline price, start smaller than the vendors suggest, and re-read the pricing page on the day you sign.

If you are still building the site these tools will track, our AI website builders guide compares hosted builders on introductory prices, commitments and renewal rates.

This comparison is an editorial synthesis of vendor pricing pages read on 6 September 2026 and linked inline. We did not trial these products, compare tracking accuracy, or receive briefings from these teams. Where we could not verify a price from the vendor's own site we have said so and published no figure rather than repeat an unverified one. Web3AIBlog operates in the adjacent AI tool directory space; we have no commercial relationship with any tool listed here. Pricing in this category changes frequently; verify before purchasing.